Qualified lead generation services, when done expertly by an outsourced partner, can improve the effectiveness of your in-house sales team by supplying them qualified leads that are deeper in your “sales funnel,” expand your company’s footprint by delivering qualified leads in new geographic areas or verticals, and, most importantly, drive increased sales without the salary expense and overhead of adding sales staff.

Trying to find a U.S.-based call center with the experience and credentials to accomplish this is the challenge. We know, because we tried to do just that: find an experienced call center that provides lead generation services where the leads are truly qualified and will result in sales.

Link It established its call center because we had hired other call centers to provide us with viable leads and were extremely dissatisfied with the results. Too frequently, these call centers simply gave us the names of people who just agreed to be sent information, not potential customers who were actually in the market for our software products.

So Link It developed our own definition of a lead: someone who has a need NOW for the type of product or service you offer, and if your product or service meets their needs, they will buy it. We don’t waste your time giving you names of anyone other than hot leads that your company will be able to close.

We’ve grown to provide business-to-business lead generation for a variety of products and services, even those that are aimed at a very niche market.

As a Link It client, you’ll have a campaign supervisor working with you on a daily basis to ensure your campaign is running successfully. You’ll be introduced to the call specialists who will be on the phone introducing your product or service, and you can even train them yourself—either in person or via conference call or videoconference. Our staff will work with you to write up phone and email scripts. Even after we kick off your campaign, we constantly evaluate results to make sure the leads we generate are as hot and closable as we think they are.

You’ll also be able to monitor your campaign via Link It’s proprietary call center software. This application allows you to see the number of calls made, cost per lead, percentage of leads to contacts made and much more, all in real-time, current and to the second.