How Can Technology Firms Benefit from Our Telemarketing Services?
Telemarketing services can be focused on a number of prospecting and revenue generating opportunities for technology firms. Our inbound and outbound capabilities are uniquely positioned to get to the hard-to-reach senior executives that are quite often the decision makers in these expenditures. Link It Call Center was created at the outset to sell software and today many tech firms enjoy working with us because of the state-of-the-art technology and high-tech infrastructure that supports our call specialists in every campaign.
We often are called upon to integrate with our clients sales technologies such as in-house CRM systems and group calendars to facilitate appointment follow-up and track the leads that Link It delivers.
Whether you are selling hardware, software or IT services, Link It Call Center’s services are ideal. We can reach targeted prospects or existing and lapsed customers to generate new business, cross-sell and upsell or revive lagging clients.
Here is just a sample of Link It programs that have led to increased business for our tech clients:
- securing attendance for online demos and webinars
- scheduling appointments for the outside sales force
- generating qualified leads of interested buyers
- following up with web visitors and white paper downloaders
- surveying customers prior to the end of a contract/subscription
- inviting prospects to sales events with industry thought-leaders
- contacting current customers about a new product launch
Link It is successful for our clients, in part, because we have honed our practices with more than 250 clients, from small organizations where the president is also head of sales and marketing, to the Fortune and Inc. 500.
Our staff is experienced at reaching busy tech decision makers. And we are adept at understanding the technology, value proposition and the pain points your solution addresses and injecting that knowledge into your calling script (if needed) and follow-up emails, all the way through to delivering a lead.
The real key to our success for clients is our definition of a qualified lead:
- A qualified lead must be a buyer; someone who is in the market right now for your products or services. Not an information seeker, PDF “gatherer” or a “call-me-back-Q2” looky-loo.
When you work with Link It you get a single call specialist (more if your campaign needs it) dedicated to your campaign. We don’t dip into a “pool” and put whoever showed up that day on your campaign. Your specialist is a pro; experienced, with long tenure with us, and skilled at navigating through “gatekeepers” to accomplish your goals.
It doesn’t matter if your own sales force is in “hunter” mode or “farming,” in either case we accelerate the process of moving through prospects to find the real buyers and strengthen relationships to bring qualified leads deeper into your sales funnel. This frees up your most talented (and highly compensated) sales people to focus on closing deals.
Our tech clients tell it best, the leads we deliver are serious, not just curious.